About Citrus Australia

Citrus Australia Ltd is the recognised peak industry body representing the nation’s commercial citrus growers.

Established In 2008 as a non-profit company limited by guarantee following a decision by growers across the country to create a new industry body, Citrus Australia commenced very modestly with an enthusiastic skills based board, 11 voluntary grower members, and a small team based in Mildura, Victoria.

Today, we are supported by 250 grower and affiliate members and an expanding Citrus Australia team that provide vital services to the industry.

What are we doing for the industry?

Citrus Australia is re-energising the Australian citrus industry by increasing demand and value. We are doing this by focusing on:

  • Public Affairs: actively lobbying on issues such as water; export market access and development; biosecurity and quarantine; industrial relations; and, truth in labelling.
  • Market access, development and promotion: breaking down barriers to export markets; facilitating new National Internal Maturity Standards for the whole of industry; and, developing more effective domestic promotion programs.
  • Information: providing information on plantings, crop forecasts and weekly market distribution through InfoCitrus.
  • Communication: using Citrus Australia’s key regional personnel; through the popular industry magazine Australian Citrus News; on a new-look interactive website; at regional events; and, at our national conferences.
  • Biosecurity/plant health: biosecurity plans, awareness posters, study tours for canker and Huanglongbing

What can you do?

If you are not already a member, please show your support and join Citrus Australia today. Collectively we can make big things happen.

Citrus 2013 – Where will we be in three years?

Our vision over the next three years is to continue growing our support base through transforming the industry into a unified new structure that ensures better value and returns to growers. We must continue to change, innovate, provide better value and focus on productivity and quality if we are to sustainably feed a growing domestic and global population.

To ensure grower receive the maximum value for their levies our industry must continue to consolidate and build stronger market-focused programs that fulfill industry needs and government and consumer expectations.

Citrus Australia 3 Year Strategy 2010-13

Our Vision

Transform industry to a unified structure ensuring better value and returns to growers

Our Mission

A grower driven national organisation representing and leading the industry in:

  • Policy and Advocacy
  • Research and Innovation
  • Market Access, Development and Promotion
  • Communication and Information
  • Biosecurity

Our Values

A national organisation that values:

  • Change: we will change and continuously improve our strategies, structures and programs to provide increased value and innovation
  • Leadership: we will take a visionary national approach; act with honesty, integrity; use resources responsibly and respect the environment
  • Teamwork: we will build relationships based on trust; and retain committed, friendly, talented, professional people who are motivated to individually and collectively achieve shared goals
  • Grassroots: we will be accessible to all and accountable and responsive to members and industry

OUR PROGRAM

THE INDUSTRY BENEFIT

OUR APPROACH

Market Development

Increased demand for Australian fresh and processed citrus domestically and internationally
  • Working with the whole value chain
  • Directed by national export, domestic and variety committees
  • Supported by a team of Value Chain Coordinators with a national and regional focus
  • Faster resolution of market access issues
  • More efficient quarantine services
  • National quality assurance program
  • National food safety program
  • National promotion/category management program

Information

Provide quality and timely information to industry enabling better decision making
  • Crop forecasting
  • Plantings data
  • Production reports
  • InfoCitrus
  • Market/consumer reports and analysis

Communications

Educate and consult industry through streamlined, relevant and targeted communications
  • National and regional forums
  • Annual conference
  • Workshops
  • Magazine
  • Website
  • Newsletters
  • National leadership program

Biosecurity

Protecting the production base of the industry
  • Protect against and manage incursions through a national pest incursion deed
  • Increasing industry awareness through training and materials
  • Supporting a high health budwood and seed scheme
  • Increase quarantine and border protection
  • Scrutinise Import Risk Assessments

Corporate & Public Affairs

Provide a strong and financially secure national body to govern industry
  • Provide a united ‘voice’ to government
  • Skills-based appointments
  • Governance focus
  • Member-driven
  • Industry wide consultation
  • Transfer of state resources into national programs
  • Enhance national levy investment program
  • Lobby to represent grower issues such as market access, quarantine, biosecurity, water

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